CVNACARVANA CO.
- Market cap
- $64.08B
- as of 2026-10-23
- Latest close
- $57.81
- as of 2026-10-23
- Sector
- Consumer Cyclical
- as of 2026-10-24
- Industry
- Auto & Truck Dealerships
- as of 2026-10-24
Cluster
No cluster in the last 90 days under the default rule (14d · ≥2 insiders · all roles).
Form 4 historysince 2023-10-03
Dashed line = amended filing (Form 4/A)
Showing the latest 500 of 5269 transactions.
| Insider | Traded | Filed | Type | Shares | Price | Value | Owned after | 10b5-1 plan | Filing |
|---|---|---|---|---|---|---|---|---|---|
| Taira ThomasPresident, Special Projects | Oct 12 | Oct 13 | S | 5,597 | $65.00 | Sale −$363,805 | 357,442 | Yes | Form 4 |
| Keeton Ryan S.Chief Brand Officer | Oct 1 | Oct 5 | F | 2,883 | $63.04 | $181,744 | 426,627 | No | Form 4 |
| Garcia Ernest C. IIIChief Executive Officer | Oct 1 | Oct 5 | F | 7,067 | $63.04 | $445,504 | 4,709,732 | No | Form 4 |
| Palmer Stephen RVice President of Accounting | Oct 1 | Oct 5 | F | 3,021 | $63.04 | $190,444 | 125,865 | Yes | Form 4 |
| Palmer Stephen RVice President of Accounting | Oct 1 | Oct 5 | S | 920 | $59.48 | Sale −$54,722 | 124,945 | Yes | Form 4 |
| Palmer Stephen RVice President of Accounting | Oct 1 | Oct 5 | S | 840 | $60.75 | Sale −$51,030 | 124,105 | Yes | Form 4 |
| Palmer Stephen RVice President of Accounting | Oct 1 | Oct 5 | S | 920 | $61.64 | Sale −$56,709 | 123,185 | Yes | Form 4 |
| Palmer Stephen RVice President of Accounting | Oct 1 | Oct 5 | S | 2,320 | $62.82 | Sale −$145,742 | 120,865 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Oct 1 | Oct 5 | F | 7,016 | $63.04 | $442,289 | 471,677 | No | Form 4 |
| Breaux Paul W.See Remarks | Oct 1 | Oct 5 | F | 4,453 | $63.04 | $280,717 | 422,030 | No | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Oct 1 | Oct 5 | F | 7,016 | $63.04 | $442,289 | 1,142,502 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Oct 1 | Oct 5 | M | 50,000 | $2.01 | $100,500 | 1,192,502 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Oct 1 | Oct 5 | M | 10,000 | $8.41 | $84,100 | 1,202,502 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Oct 1 | Oct 5 | M | 3,750 | $10.39 | $38,963 | 1,206,252 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Oct 1 | Oct 5 | S | 10,440 | $59.44 | Sale −$620,554 | 1,195,812 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Oct 1 | Oct 5 | S | 9,362 | $60.60 | Sale −$567,337 | 1,186,450 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Oct 1 | Oct 5 | S | 13,318 | $61.47 | Sale −$818,657 | 1,173,132 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Oct 1 | Oct 5 | S | 24,761 | $62.73 | Sale −$1,553,258 | 1,148,371 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Oct 1 | Oct 5 | S | 5,869 | $63.04 | Sale −$369,982 | 1,142,502 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Oct 1 | Oct 5 | M · derivative | 50,000 | $2.01 | $100,500 | 392,565 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Oct 1 | Oct 5 | M · derivative | 10,000 | $8.41 | $84,100 | 183,515 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Oct 1 | Oct 5 | M · derivative | 3,750 | $10.39 | $38,963 | 70,480 | Yes | Form 4 |
| Gill Daniel J.Chief Product Officer | Oct 1 | Oct 5 | F | 7,707 | $63.04 | $485,849 | 1,034,892 | No | Form 4 |
| Taira ThomasPresident, Special Projects | Oct 1 | Oct 5 | F | 3,948 | $63.04 | $248,882 | 363,039 | No | Form 4 |
| Maroone Michael E | Jul 31 | Oct 54/A | P | 21,153 | $61.69 | Purchase +$1,304,929 | 745,198 | No | Form 4/A |
| Maroone Michael E | Jul 31 | Oct 54/A | P | 3,847 | $62.40 | Purchase +$240,053 | 749,045 | No | Form 4/A |
| Taira ThomasPresident, Special Projects | Sep 14 | Sep 16 | S | 2,680 | $70.05 | Sale −$187,734 | 381,096 | Yes | Form 4 |
| Taira ThomasPresident, Special Projects | Sep 14 | Sep 16 | S | 14,109 | $70.68 | Sale −$997,224 | 366,987 | Yes | Form 4 |
| Taira ThomasPresident, Special Projects | Sep 1 | Sep 3 | F | 3,949 | $72.18 | $285,039 | 383,776 | No | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Sep 1 | Sep 3 | F | 7,016 | $72.18 | $506,415 | 528,693 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Sep 1 | Sep 3 | S | 29,474 | $71.36 | Sale −$2,103,265 | 499,219 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Sep 1 | Sep 3 | S | 20,526 | $71.83 | Sale −$1,474,383 | 478,693 | Yes | Form 4 |
| Gill Daniel J.Chief Product Officer | Sep 1 | Sep 3 | F | 7,705 | $72.18 | $556,147 | 1,042,599 | No | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Sep 1 | Sep 3 | F | 7,016 | $72.18 | $506,415 | 1,149,518 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Sep 1 | Sep 3 | M | 50,000 | $2.01 | $100,500 | 1,199,518 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Sep 1 | Sep 3 | M | 10,000 | $8.41 | $84,100 | 1,209,518 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Sep 1 | Sep 3 | M | 3,750 | $10.39 | $38,963 | 1,213,268 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Sep 1 | Sep 3 | S | 37,406 | $71.36 | Sale −$2,669,292 | 1,175,862 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Sep 1 | Sep 3 | S | 26,344 | $71.83 | Sale −$1,892,290 | 1,149,518 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Sep 1 | Sep 3 | M · derivative | 50,000 | $2.01 | $100,500 | 442,565 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Sep 1 | Sep 3 | M · derivative | 10,000 | $8.41 | $84,100 | 193,515 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Sep 1 | Sep 3 | M · derivative | 3,750 | $10.39 | $38,963 | 74,230 | Yes | Form 4 |
| Keeton Ryan S.Chief Brand Officer | Sep 1 | Sep 3 | F | 2,879 | $72.18 | $207,806 | 429,510 | No | Form 4 |
| Breaux Paul W.See Remarks | Sep 1 | Sep 3 | F | 4,457 | $72.18 | $321,706 | 426,483 | No | Form 4 |
| Garcia Ernest C. IIIChief Executive Officer | Sep 1 | Sep 3 | F | 7,070 | $72.18 | $510,313 | 4,716,799 | No | Form 4 |
| Palmer Stephen RVice President of Accounting | Sep 1 | Sep 3 | F | 3,023 | $72.18 | $218,200 | 133,886 | Yes | Form 4 |
| Palmer Stephen RVice President of Accounting | Sep 1 | Sep 3 | S | 3,400 | $71.40 | Sale −$242,760 | 130,486 | Yes | Form 4 |
| Palmer Stephen RVice President of Accounting | Sep 1 | Sep 3 | S | 1,600 | $71.88 | Sale −$115,008 | 128,886 | Yes | Form 4 |
| Quayle J Danforth | Aug 14 | Aug 17 | M | 14,525 | $3.00 | $43,575 | 229,485 | Yes | Form 4 |
| Quayle J Danforth | Aug 14 | Aug 17 | S | 14,525 | $75.00 | Sale −$1,089,375 | 214,960 | Yes | Form 4 |
| Quayle J Danforth | Aug 14 | Aug 17 | M · derivative | 14,525 | $3.00 | $43,575 | 14,520 | Yes | Form 4 |
| Platt Ira J. | Aug 14 | Aug 17 | M | 15,000 | $3.00 | $45,000 | 201,470 | No | Form 4 |
| Platt Ira J. | Aug 14 | Aug 17 | S | 15,000 | $75.50 | Sale −$1,132,500 | 186,470 | No | Form 4 |
| Platt Ira J. | Aug 14 | Aug 17 | M · derivative | 15,000 | $3.00 | $45,000 | 59,640 | No | Form 4 |
| Platt Ira J. | Aug 13 | Aug 17 | M | 15,000 | $3.00 | $45,000 | 201,470 | No | Form 4 |
| Platt Ira J. | Aug 13 | Aug 17 | S | 15,000 | $73.00 | Sale −$1,095,000 | 186,470 | No | Form 4 |
| Platt Ira J. | Aug 13 | Aug 17 | M · derivative | 15,000 | $3.00 | $45,000 | 74,640 | No | Form 4 |
| Taira ThomasPresident, Special Projects | Aug 3 | Aug 4 | A | 80,547 | $0.00 | $0 | 387,725 | No | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Aug 3 | Aug 4 | A | 133,972 | $0.00 | $0 | 585,709 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Aug 3 | Aug 4 | S | 6,320 | $63.18 | Sale −$399,298 | 579,389 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Aug 3 | Aug 4 | S | 22,144 | $64.14 | Sale −$1,420,316 | 557,245 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Aug 3 | Aug 4 | S | 15,920 | $65.06 | Sale −$1,035,755 | 541,325 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Aug 3 | Aug 4 | S | 5,616 | $65.81 | Sale −$369,589 | 535,709 | Yes | Form 4 |
| Gill Daniel J.Chief Product Officer | Aug 3 | Aug 4 | A | 119,883 | $0.00 | $0 | 1,050,304 | No | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Aug 3 | Aug 4 | A | 133,972 | $0.00 | $0 | 1,156,534 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Aug 3 | Aug 4 | M | 50,000 | $2.01 | $100,500 | 1,206,534 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Aug 3 | Aug 4 | M | 10,000 | $8.41 | $84,100 | 1,216,534 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Aug 3 | Aug 4 | M | 3,750 | $10.39 | $38,963 | 1,220,284 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Aug 3 | Aug 4 | S | 7,940 | $63.17 | Sale −$501,570 | 1,212,344 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Aug 3 | Aug 4 | S | 24,287 | $64.08 | Sale −$1,556,311 | 1,188,057 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Aug 3 | Aug 4 | S | 22,886 | $64.93 | Sale −$1,485,988 | 1,165,171 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Aug 3 | Aug 4 | S | 8,637 | $65.75 | Sale −$567,883 | 1,156,534 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Aug 3 | Aug 4 | M · derivative | 0 | $2.01 | $0 | 542,565 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Aug 3 | Aug 4 | M · derivative | 0 | $8.41 | $0 | 213,515 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Aug 3 | Aug 4 | M · derivative | 0 | $10.39 | $0 | 81,730 | Yes | Form 4 |
| Keeton Ryan S.Chief Brand Officer | Aug 3 | Aug 4 | A | 56,742 | $0.00 | $0 | 432,389 | No | Form 4 |
| Breaux Paul W.See Remarks | Aug 3 | Aug 4 | A | 85,336 | $0.00 | $0 | 430,940 | No | Form 4 |
| Garcia Ernest C. IIIChief Executive Officer | Aug 3 | Aug 4 | A | 134,707 | $0.00 | $0 | 4,723,869 | No | Form 4 |
| Palmer Stephen RVice President of Accounting | Aug 3 | Aug 4 | S | 760 | $63.19 | Sale −$48,024 | 141,149 | Yes | Form 4 |
| Palmer Stephen RVice President of Accounting | Aug 3 | Aug 4 | S | 2,280 | $64.22 | Sale −$146,422 | 138,869 | Yes | Form 4 |
| Palmer Stephen RVice President of Accounting | Aug 3 | Aug 4 | S | 1,440 | $65.14 | Sale −$93,802 | 137,429 | Yes | Form 4 |
| Palmer Stephen RVice President of Accounting | Aug 3 | Aug 4 | S | 520 | $65.82 | Sale −$34,226 | 136,909 | Yes | Form 4 |
| Taira ThomasPresident, Special Projects | Aug 1 | Aug 4 | F | 3,948 | $62.36 | $246,197 | 307,178 | No | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Aug 1 | Aug 4 | F | 7,018 | $62.36 | $437,642 | 451,737 | Yes | Form 4 |
| Gill Daniel J.Chief Product Officer | Aug 1 | Aug 4 | F | 7,707 | $62.36 | $480,609 | 930,421 | No | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Aug 1 | Aug 4 | F | 7,018 | $62.36 | $437,642 | 1,022,562 | Yes | Form 4 |
| Keeton Ryan S.Chief Brand Officer | Aug 1 | Aug 4 | F | 2,881 | $62.36 | $179,659 | 375,647 | No | Form 4 |
| Breaux Paul W.See Remarks | Aug 1 | Aug 4 | F | 4,453 | $62.36 | $277,689 | 345,604 | No | Form 4 |
| Garcia Ernest C. IIIChief Executive Officer | Aug 1 | Aug 4 | F | 7,069 | $62.36 | $440,823 | 4,589,162 | No | Form 4 |
| Palmer Stephen RVice President of Accounting | Aug 1 | Aug 4 | F | 3,025 | $62.36 | $188,639 | 141,909 | Yes | Form 4 |
| Maroone Michael E | Jul 31 | Aug 4 | P | 21,153 | $61.69 | Purchase +$1,304,929 | 164,726 | No | Form 4 |
| Maroone Michael E | Jul 31 | Aug 4 | P | 3,847 | $62.40 | Purchase +$240,053 | 168,573 | No | Form 4 |
| Taira ThomasPresident, Special Projects | Jul 1 | Jul 2 | F | 3,949 | $67.87 | $268,019 | 311,126 | No | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jul 1 | Jul 2 | F | 7,014 | $67.87 | $476,040 | 508,755 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jul 1 | Jul 2 | S | 2,560 | $65.23 | Sale −$166,989 | 506,195 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jul 1 | Jul 2 | S | 3,680 | $66.06 | Sale −$243,101 | 502,515 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jul 1 | Jul 2 | S | 5,038 | $67.49 | Sale −$340,015 | 497,477 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jul 1 | Jul 2 | S | 17,562 | $68.14 | Sale −$1,196,675 | 479,915 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jul 1 | Jul 2 | S | 8,200 | $69.22 | Sale −$567,604 | 471,715 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jul 1 | Jul 2 | S | 12,960 | $70.44 | Sale −$912,902 | 458,755 | Yes | Form 4 |
| Gill Daniel J.Chief Product Officer | Jul 1 | Jul 2 | F | 7,705 | $67.87 | $522,938 | 938,128 | No | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jul 1 | Jul 2 | F | 7,014 | $67.87 | $476,040 | 1,029,580 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jul 1 | Jul 2 | M | 50,000 | $2.01 | $100,500 | 1,079,580 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jul 1 | Jul 2 | M | 10,000 | $8.41 | $84,100 | 1,089,580 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jul 1 | Jul 2 | M | 3,750 | $10.39 | $38,963 | 1,093,330 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jul 1 | Jul 2 | S | 6,710 | $65.18 | Sale −$437,358 | 1,086,620 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jul 1 | Jul 2 | S | 4,560 | $66.07 | Sale −$301,279 | 1,082,060 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jul 1 | Jul 2 | S | 5,960 | $67.49 | Sale −$402,240 | 1,076,100 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jul 1 | Jul 2 | S | 21,130 | $68.14 | Sale −$1,439,798 | 1,054,970 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jul 1 | Jul 2 | S | 9,840 | $69.22 | Sale −$681,125 | 1,045,130 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jul 1 | Jul 2 | S | 15,550 | $70.43 | Sale −$1,095,187 | 1,029,580 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jul 1 | Jul 2 | M · derivative | 50,000 | $2.01 | $100,500 | 542,565 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jul 1 | Jul 2 | M · derivative | 10,000 | $8.41 | $84,100 | 213,515 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jul 1 | Jul 2 | M · derivative | 3,750 | $10.39 | $38,963 | 81,730 | Yes | Form 4 |
| Keeton Ryan S.Chief Brand Officer | Jul 1 | Jul 2 | F | 2,883 | $67.87 | $195,669 | 378,528 | No | Form 4 |
| Breaux Paul W.See Remarks | Jul 1 | Jul 2 | F | 4,453 | $67.87 | $302,225 | 350,057 | No | Form 4 |
| Garcia Ernest C. IIIChief Executive Officer | Jul 1 | Jul 2 | F | 7,072 | $67.87 | $479,977 | 4,596,231 | No | Form 4 |
| Palmer Stephen RVice President of Accounting | Jul 1 | Jul 2 | F | 3,021 | $67.87 | $205,035 | 149,934 | Yes | Form 4 |
| Palmer Stephen RVice President of Accounting | Jul 1 | Jul 2 | S | 280 | $65.13 | Sale −$18,236 | 149,654 | Yes | Form 4 |
| Palmer Stephen RVice President of Accounting | Jul 1 | Jul 2 | S | 360 | $66.09 | Sale −$23,792 | 149,294 | Yes | Form 4 |
| Palmer Stephen RVice President of Accounting | Jul 1 | Jul 2 | S | 1,320 | $67.81 | Sale −$89,509 | 147,974 | Yes | Form 4 |
| Palmer Stephen RVice President of Accounting | Jul 1 | Jul 2 | S | 1,360 | $68.47 | Sale −$93,119 | 146,614 | Yes | Form 4 |
| Palmer Stephen RVice President of Accounting | Jul 1 | Jul 2 | S | 600 | $69.69 | Sale −$41,814 | 146,014 | Yes | Form 4 |
| Palmer Stephen RVice President of Accounting | Jul 1 | Jul 2 | S | 1,080 | $70.52 | Sale −$76,162 | 144,934 | Yes | Form 4 |
| Platt Ira J. | Jun 15 | Jun 16 | M | 15,000 | $3.00 | $45,000 | 201,470 | No | Form 4 |
| Platt Ira J. | Jun 15 | Jun 16 | S | 7,500 | $67.65 | Sale −$507,375 | 193,970 | No | Form 4 |
| Platt Ira J. | Jun 15 | Jun 16 | S | 7,500 | $68.00 | Sale −$510,000 | 186,470 | No | Form 4 |
| Platt Ira J. | Jun 15 | Jun 16 | M · derivative | 15,000 | $3.00 | $45,000 | 89,640 | No | Form 4 |
| Quayle J Danforth | Jun 10 | Jun 11 | M | 14,525 | $3.00 | $43,575 | 229,485 | Yes | Form 4 |
| Quayle J Danforth | Jun 10 | Jun 11 | S | 14,525 | $70.00 | Sale −$1,016,750 | 214,960 | Yes | Form 4 |
| Quayle J Danforth | Jun 10 | Jun 11 | M · derivative | 14,525 | $3.00 | $43,575 | 29,045 | Yes | Form 4 |
| Taira ThomasPresident, Special Projects | Jun 8 | Jun 9 | S | 5,597 | $67.15 | Sale −$375,839 | 315,075 | Yes | Form 4 |
| Maroone Michael E | Mar 16 | Jun 4 | S | 2 | $310.76 | Sale −$622 | 264 | No | Form 4 |
| Maroone Michael E | Feb 9 | Jun 4 | S | 3 | $411.61 | Sale −$1,235 | 266 | No | Form 4 |
| Maroone Michael E | Jan 8 | Jun 4 | P | 5 | $441.36 | Purchase +$2,207 | 269 | No | Form 4 |
| Taira ThomasPresident, Special Projects | Jun 1 | Jun 3 | F | 3,948 | $71.00 | $280,308 | 320,672 | No | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jun 1 | Jun 3 | F | 7,016 | $71.00 | $498,136 | 515,769 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jun 1 | Jun 3 | M | 50,000 | $2.01 | $100,500 | 565,769 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jun 1 | Jun 3 | S | 19,105 | $69.72 | Sale −$1,332,001 | 546,664 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jun 1 | Jun 3 | S | 29,071 | $70.78 | Sale −$2,057,645 | 517,593 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jun 1 | Jun 3 | S | 1,824 | $71.25 | Sale −$129,960 | 515,769 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jun 1 | Jun 3 | M · derivative | 50,000 | $2.01 | $100,500 | 1,442,565 | Yes | Form 4 |
| Gill Daniel J.Chief Product Officer | Jun 1 | Jun 3 | F | 7,707 | $71.00 | $547,197 | 945,833 | No | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jun 1 | Jun 3 | F | 7,016 | $71.00 | $498,136 | 1,036,594 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jun 1 | Jun 3 | M | 50,000 | $2.01 | $100,500 | 1,086,594 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jun 1 | Jun 3 | M | 10,000 | $8.41 | $84,100 | 1,096,594 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jun 1 | Jun 3 | M | 3,750 | $10.39 | $38,963 | 1,100,344 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jun 1 | Jun 3 | S | 24,259 | $69.72 | Sale −$1,691,337 | 1,076,085 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jun 1 | Jun 3 | S | 36,986 | $70.78 | Sale −$2,617,869 | 1,039,099 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jun 1 | Jun 3 | S | 2,505 | $71.28 | Sale −$178,556 | 1,036,594 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jun 1 | Jun 3 | M · derivative | 50,000 | $2.01 | $100,500 | 592,565 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jun 1 | Jun 3 | M · derivative | 10,000 | $8.41 | $84,100 | 223,515 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jun 1 | Jun 3 | M · derivative | 3,750 | $10.39 | $38,963 | 85,480 | Yes | Form 4 |
| Keeton Ryan S.Chief Brand Officer | Jun 1 | Jun 3 | F | 2,879 | $71.00 | $204,409 | 381,411 | No | Form 4 |
| Breaux Paul W.See Remarks | Jun 1 | Jun 3 | F | 4,455 | $71.00 | $316,305 | 354,510 | No | Form 4 |
| Garcia Ernest C. IIIChief Executive Officer | Jun 1 | Jun 3 | F | 7,067 | $71.00 | $501,757 | 4,603,303 | No | Form 4 |
| Palmer Stephen RVice President of Accounting | Jun 1 | Jun 3 | F | 3,245 | $71.00 | $230,395 | 157,955 | Yes | Form 4 |
| Palmer Stephen RVice President of Accounting | Jun 1 | Jun 3 | S | 2,027 | $69.76 | Sale −$141,404 | 155,928 | Yes | Form 4 |
| Palmer Stephen RVice President of Accounting | Jun 1 | Jun 3 | S | 2,853 | $70.84 | Sale −$202,107 | 153,075 | Yes | Form 4 |
| Palmer Stephen RVice President of Accounting | Jun 1 | Jun 3 | S | 120 | $71.59 | Sale −$8,591 | 152,955 | Yes | Form 4 |
| Taira ThomasPresident, Special Projects | May 8 | May 11 | S | 4,447 | $79.80 | Sale −$354,871 | 61,595 | Yes | Form 4 |
| Taira ThomasPresident, Special Projects | May 8 | May 11 | S | 1,143 | $80.63 | Sale −$92,160 | 60,452 | Yes | Form 4 |
| Taira ThomasPresident, Special Projects | May 1 | May 5 | F | 791 | $382.60 | $302,637 | 66,042 | No | Form 4 |
| Huston Benjamin E.Chief Operating Officer | May 1 | May 5 | F | 1,405 | $382.60 | $537,553 | 104,557 | No | Form 4 |
| Gill Daniel J.Chief Product Officer | May 1 | May 5 | F | 1,542 | $382.60 | $589,969 | 190,708 | No | Form 4 |
| Jenkins Mark W.Chief Financial Officer | May 1 | May 5 | F | 1,405 | $382.60 | $537,553 | 208,722 | No | Form 4 |
| Keeton Ryan S.Chief Brand Officer | May 1 | May 5 | F | 577 | $382.60 | $220,760 | 76,858 | No | Form 4 |
| Breaux Paul W.See Remarks | May 1 | May 5 | F | 892 | $382.60 | $341,279 | 71,793 | No | Form 4 |
| Garcia Ernest C. IIIChief Executive Officer | May 1 | May 5 | F | 1,415 | $382.60 | $541,379 | 922,074 | No | Form 4 |
| Palmer Stephen RVice President of Accounting | May 1 | May 5 | F | 651 | $382.60 | $249,073 | 32,240 | No | Form 4 |
| Garcia Ernest C. II | May 1 | May 1 | S · derivative | 2,000,000 | $68.06 | Sale −$136,120,000 | 2,000,000 | No | Form 4 |
| Garcia Ernest C. II | May 1 | May 1 | S · derivative | 2,000,000 | $68.06 | Sale −$136,120,000 | 2,000,000 | No | Form 4 |
| Huston Benjamin E.Chief Operating Officer | May 1 | May 1 | M | 10,000 | $10.07 | $100,700 | 115,962 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | May 1 | May 1 | S | 591 | $378.78 | Sale −$223,859 | 115,371 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | May 1 | May 1 | S | 1,160 | $379.68 | Sale −$440,429 | 114,211 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | May 1 | May 1 | S | 1,240 | $380.69 | Sale −$472,056 | 112,971 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | May 1 | May 1 | S | 748 | $381.68 | Sale −$285,497 | 112,223 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | May 1 | May 1 | S | 1,113 | $382.64 | Sale −$425,878 | 111,110 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | May 1 | May 1 | S | 520 | $383.73 | Sale −$199,540 | 110,590 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | May 1 | May 1 | S | 404 | $385.02 | Sale −$155,548 | 110,186 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | May 1 | May 1 | S | 600 | $386.00 | Sale −$231,600 | 109,586 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | May 1 | May 1 | S | 560 | $387.09 | Sale −$216,770 | 109,026 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | May 1 | May 1 | S | 480 | $388.36 | Sale −$186,413 | 108,546 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | May 1 | May 1 | S | 410 | $389.18 | Sale −$159,564 | 108,136 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | May 1 | May 1 | S | 774 | $390.28 | Sale −$302,077 | 107,362 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | May 1 | May 1 | S | 560 | $391.34 | Sale −$219,150 | 106,802 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | May 1 | May 1 | S | 260 | $392.36 | Sale −$102,014 | 106,542 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | May 1 | May 1 | S | 171 | $393.67 | Sale −$67,318 | 106,371 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | May 1 | May 1 | S | 209 | $394.60 | Sale −$82,471 | 106,162 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | May 1 | May 1 | S | 120 | $396.43 | Sale −$47,572 | 106,042 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | May 1 | May 1 | S | 40 | $397.40 | Sale −$15,896 | 106,002 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | May 1 | May 1 | S | 40 | $398.55 | Sale −$15,942 | 105,962 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | May 1 | May 1 | M · derivative | 10,000 | $10.07 | $100,700 | 298,513 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | May 1 | May 1 | M | 10,000 | $10.07 | $100,700 | 220,127 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | May 1 | May 1 | M | 2,000 | $42.03 | $84,060 | 222,127 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | May 1 | May 1 | M | 750 | $51.97 | $38,978 | 222,877 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | May 1 | May 1 | S | 440 | $378.56 | Sale −$166,566 | 222,437 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | May 1 | May 1 | S | 1,120 | $379.53 | Sale −$425,074 | 221,317 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | May 1 | May 1 | S | 1,200 | $380.53 | Sale −$456,636 | 220,117 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | May 1 | May 1 | S | 840 | $381.36 | Sale −$320,342 | 219,277 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | May 1 | May 1 | S | 1,281 | $382.60 | Sale −$490,111 | 217,996 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | May 1 | May 1 | S | 480 | $383.70 | Sale −$184,176 | 217,516 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | May 1 | May 1 | S | 558 | $385.21 | Sale −$214,947 | 216,958 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | May 1 | May 1 | S | 599 | $386.17 | Sale −$231,316 | 216,359 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | May 1 | May 1 | S | 441 | $387.23 | Sale −$170,768 | 215,918 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | May 1 | May 1 | S | 440 | $388.34 | Sale −$170,870 | 215,478 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | May 1 | May 1 | S | 519 | $389.17 | Sale −$201,979 | 214,959 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | May 1 | May 1 | S | 722 | $390.33 | Sale −$281,818 | 214,237 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | May 1 | May 1 | S | 520 | $391.35 | Sale −$203,502 | 213,717 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | May 1 | May 1 | S | 240 | $392.35 | Sale −$94,164 | 213,477 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | May 1 | May 1 | S | 160 | $393.44 | Sale −$62,950 | 213,317 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | May 1 | May 1 | S | 200 | $394.55 | Sale −$78,910 | 213,117 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | May 1 | May 1 | S | 2,790 | $395.33 | Sale −$1,102,971 | 210,327 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | May 1 | May 1 | S | 120 | $397.06 | Sale −$47,647 | 210,207 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | May 1 | May 1 | S | 40 | $398.05 | Sale −$15,922 | 210,167 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | May 1 | May 1 | S | 40 | $400.04 | Sale −$16,002 | 210,127 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | May 1 | May 1 | M · derivative | 10,000 | $10.07 | $100,700 | 128,513 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | May 1 | May 1 | M · derivative | 2,000 | $42.03 | $84,060 | 46,703 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | May 1 | May 1 | M · derivative | 750 | $51.97 | $38,978 | 17,846 | Yes | Form 4 |
| Palmer Stephen RVice President of Accounting | May 1 | May 1 | S | 1,000 | $395.32 | Sale −$395,320 | 32,891 | Yes | Form 4 |
| Taira ThomasPresident, Special Projects | Apr 29 | May 1 | A | 14,099 | $0.00 | $0 | 72,663 | No | Form 4 |
| Taira ThomasPresident, Special Projects | Apr 29 | May 1 | F | 5,830 | $396.59 | $2,312,120 | 66,833 | No | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Apr 29 | May 1 | A | 22,231 | $0.00 | $0 | 115,155 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Apr 29 | May 1 | F | 9,193 | $396.59 | $3,645,852 | 105,962 | Yes | Form 4 |
| Gill Daniel J.Chief Product Officer | Apr 29 | May 1 | A | 19,879 | $0.00 | $0 | 202,345 | No | Form 4 |
| Gill Daniel J.Chief Product Officer | Apr 29 | May 1 | F | 10,095 | $396.59 | $4,003,576 | 192,250 | No | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 29 | May 1 | A | 22,231 | $0.00 | $0 | 219,320 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 29 | May 1 | F | 9,193 | $396.59 | $3,645,852 | 210,127 | Yes | Form 4 |
| Keeton Ryan S.Chief Brand Officer | Apr 29 | May 1 | A | 10,301 | $0.00 | $0 | 81,695 | No | Form 4 |
| Keeton Ryan S.Chief Brand Officer | Apr 29 | May 1 | F | 4,260 | $396.59 | $1,689,473 | 77,435 | No | Form 4 |
| Breaux Paul W.See Remarks | Apr 29 | May 1 | A | 14,096 | $0.00 | $0 | 78,514 | No | Form 4 |
| Breaux Paul W.See Remarks | Apr 29 | May 1 | F | 5,829 | $396.59 | $2,311,723 | 72,685 | No | Form 4 |
| Garcia Ernest C. IIIChief Executive Officer | Apr 29 | May 1 | A | 22,412 | $0.00 | $0 | 932,757 | No | Form 4 |
| Garcia Ernest C. IIIChief Executive Officer | Apr 29 | May 1 | F | 9,268 | $396.59 | $3,675,596 | 923,489 | No | Form 4 |
| Garcia Ernest C. II | Apr 17 | May 1 | E · derivative | 4,000,000 | $400.00 | $1,600,000,000 | not reported | No | Form 4 |
| Sullivan Gregory B | Apr 14 | Apr 16 | A | 782 | $0.00 | $0 | 40,210 | No | Form 4 |
| Maroone Michael E | Apr 14 | Apr 16 | A | 454 | $0.00 | $0 | 144,027 | No | Form 4 |
| Maroone Michael E | Apr 14 | Apr 16 | A | 782 | $0.00 | $0 | 144,809 | No | Form 4 |
| Quayle J Danforth | Apr 14 | Apr 16 | A | 297 | $0.00 | $0 | 42,210 | No | Form 4 |
| Quayle J Danforth | Apr 14 | Apr 16 | A | 782 | $0.00 | $0 | 42,992 | No | Form 4 |
| Platt Ira J. | Apr 14 | Apr 16 | A | 407 | $0.00 | $0 | 36,512 | No | Form 4 |
| Platt Ira J. | Apr 14 | Apr 16 | A | 782 | $0.00 | $0 | 37,294 | No | Form 4 |
| Parikh Neha | Apr 14 | Apr 16 | A | 360 | $0.00 | $0 | 61,646 | No | Form 4 |
| Parikh Neha | Apr 14 | Apr 16 | A | 782 | $0.00 | $0 | 62,428 | No | Form 4 |
| Taira ThomasPresident, Special Projects | Apr 8 | Apr 10 | S | 3,770 | $341.00 | Sale −$1,285,570 | 58,564 | Yes | Form 4 |
| Taira ThomasPresident, Special Projects | Apr 1 | Apr 3 | F | 2,663 | $312.09 | $831,096 | 62,334 | No | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Apr 1 | Apr 3 | F | 4,508 | $312.09 | $1,406,902 | 92,924 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Apr 1 | Apr 3 | M | 10,000 | $10.07 | $100,700 | 102,924 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Apr 1 | Apr 3 | S | 120 | $295.99 | Sale −$35,519 | 102,804 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Apr 1 | Apr 3 | S | 200 | $296.75 | Sale −$59,350 | 102,604 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Apr 1 | Apr 3 | S | 80 | $298.91 | Sale −$23,913 | 102,524 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Apr 1 | Apr 3 | S | 320 | $300.43 | Sale −$96,138 | 102,204 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Apr 1 | Apr 3 | S | 320 | $301.62 | Sale −$96,518 | 101,884 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Apr 1 | Apr 3 | S | 395 | $302.69 | Sale −$119,563 | 101,489 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Apr 1 | Apr 3 | S | 125 | $303.96 | Sale −$37,995 | 101,364 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Apr 1 | Apr 3 | S | 240 | $304.92 | Sale −$73,181 | 101,124 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Apr 1 | Apr 3 | S | 40 | $305.76 | Sale −$12,230 | 101,084 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Apr 1 | Apr 3 | S | 360 | $307.30 | Sale −$110,628 | 100,724 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Apr 1 | Apr 3 | S | 840 | $308.47 | Sale −$259,115 | 99,884 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Apr 1 | Apr 3 | S | 720 | $309.45 | Sale −$222,804 | 99,164 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Apr 1 | Apr 3 | S | 784 | $310.61 | Sale −$243,518 | 98,380 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Apr 1 | Apr 3 | S | 2,296 | $311.59 | Sale −$715,411 | 96,084 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Apr 1 | Apr 3 | S | 1,240 | $312.59 | Sale −$387,612 | 94,844 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Apr 1 | Apr 3 | S | 560 | $313.60 | Sale −$175,616 | 94,284 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Apr 1 | Apr 3 | S | 680 | $314.53 | Sale −$213,880 | 93,604 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Apr 1 | Apr 3 | S | 360 | $315.66 | Sale −$113,638 | 93,244 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Apr 1 | Apr 3 | S | 80 | $316.30 | Sale −$25,304 | 93,164 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Apr 1 | Apr 3 | S | 120 | $317.98 | Sale −$38,158 | 93,044 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Apr 1 | Apr 3 | S | 120 | $320.86 | Sale −$38,503 | 92,924 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Apr 1 | Apr 3 | M · derivative | 10,000 | $10.07 | $100,700 | 308,513 | Yes | Form 4 |
| Gill Daniel J.Chief Product Officer | Apr 1 | Apr 3 | F | 4,954 | $312.09 | $1,546,094 | 182,466 | No | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 1 | Apr 3 | F | 4,508 | $312.09 | $1,406,902 | 197,089 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 1 | Apr 3 | M | 10,000 | $10.07 | $100,700 | 207,089 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 1 | Apr 3 | M | 2,000 | $42.03 | $84,060 | 209,089 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 1 | Apr 3 | M | 750 | $51.97 | $38,978 | 209,839 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 1 | Apr 3 | S | 200 | $295.84 | Sale −$59,168 | 209,639 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 1 | Apr 3 | S | 160 | $296.88 | Sale −$47,501 | 209,479 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 1 | Apr 3 | S | 120 | $298.75 | Sale −$35,850 | 209,359 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 1 | Apr 3 | S | 280 | $300.36 | Sale −$84,101 | 209,079 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 1 | Apr 3 | S | 280 | $301.53 | Sale −$84,428 | 208,799 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 1 | Apr 3 | S | 663 | $302.41 | Sale −$200,498 | 208,136 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 1 | Apr 3 | S | 177 | $303.81 | Sale −$53,774 | 207,959 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 1 | Apr 3 | S | 280 | $305.01 | Sale −$85,403 | 207,679 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 1 | Apr 3 | S | 120 | $306.74 | Sale −$36,809 | 207,559 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 1 | Apr 3 | S | 600 | $307.72 | Sale −$184,632 | 206,959 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 1 | Apr 3 | S | 920 | $308.71 | Sale −$284,013 | 206,039 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 1 | Apr 3 | S | 760 | $309.69 | Sale −$235,364 | 205,279 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 1 | Apr 3 | S | 1,174 | $310.78 | Sale −$364,856 | 204,105 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 1 | Apr 3 | S | 2,929 | $311.72 | Sale −$913,028 | 201,176 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 1 | Apr 3 | S | 1,017 | $312.79 | Sale −$318,107 | 200,159 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 1 | Apr 3 | S | 1,000 | $313.80 | Sale −$313,800 | 199,159 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 1 | Apr 3 | S | 572 | $314.80 | Sale −$180,066 | 198,587 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 1 | Apr 3 | S | 388 | $315.88 | Sale −$122,561 | 198,199 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 1 | Apr 3 | S | 40 | $316.38 | Sale −$12,655 | 198,159 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 1 | Apr 3 | S | 910 | $317.61 | Sale −$289,025 | 197,249 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 1 | Apr 3 | S | 80 | $320.27 | Sale −$25,622 | 197,169 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 1 | Apr 3 | S | 80 | $321.05 | Sale −$25,684 | 197,089 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 1 | Apr 3 | M · derivative | 10,000 | $10.07 | $100,700 | 138,513 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 1 | Apr 3 | M · derivative | 2,000 | $42.03 | $84,060 | 48,703 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Apr 1 | Apr 3 | M · derivative | 750 | $51.97 | $38,978 | 18,596 | Yes | Form 4 |
| Keeton Ryan S.Chief Brand Officer | Apr 1 | Apr 3 | F | 1,892 | $312.09 | $590,474 | 71,394 | No | Form 4 |
| Breaux Paul W.See Remarks | Apr 1 | Apr 3 | F | 2,870 | $312.09 | $895,698 | 64,418 | No | Form 4 |
| Garcia Ernest C. IIIChief Executive Officer | Apr 1 | Apr 3 | F | 4,537 | $312.09 | $1,415,952 | 910,345 | No | Form 4 |
| Palmer Stephen RVice President of Accounting | Apr 1 | Apr 3 | F | 650 | $312.09 | $202,859 | 34,891 | Yes | Form 4 |
| Palmer Stephen RVice President of Accounting | Apr 1 | Apr 3 | S | 1,000 | $317.50 | Sale −$317,500 | 33,891 | Yes | Form 4 |
| Platt Ira J. | Mar 12 | Mar 16 | W | 850 | $0.00 | $0 | not reported | No | Form 4 |
| Platt Ira J. | Mar 12 | Mar 16 | W | 425 | $0.00 | $0 | 20,425 | No | Form 4 |
| Platt Ira J. | Mar 12 | Mar 16 | M | 10,000 | $15.00 | $150,000 | 36,105 | No | Form 4 |
| Platt Ira J. | Mar 12 | Mar 16 | M · derivative | 10,000 | $15.00 | $150,000 | 20,928 | No | Form 4 |
| Taira ThomasPresident, Special Projects | Mar 9 | Mar 11 | S | 953 | $325.00 | Sale −$309,725 | 64,997 | Yes | Form 4 |
| Quayle J Danforth | Mar 9 | Mar 9 | M | 2,900 | $15.00 | $43,500 | 44,813 | No | Form 4 |
| Quayle J Danforth | Mar 9 | Mar 9 | S | 2,900 | $309.97 | Sale −$898,913 | 41,913 | No | Form 4 |
| Quayle J Danforth | Mar 9 | Mar 9 | M · derivative | 2,900 | $15.00 | $43,500 | 8,714 | No | Form 4 |
| Platt Ira J. | Mar 5 | Mar 9 | G | 7,827 | $0.00 | $0 | not reported | No | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Mar 2 | Mar 3 | M | 10,000 | $10.07 | $100,700 | 107,432 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Mar 2 | Mar 3 | S | 440 | $318.12 | Sale −$139,973 | 106,992 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Mar 2 | Mar 3 | S | 520 | $319.11 | Sale −$165,937 | 106,472 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Mar 2 | Mar 3 | S | 974 | $320.15 | Sale −$311,826 | 105,498 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Mar 2 | Mar 3 | S | 983 | $321.17 | Sale −$315,710 | 104,515 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Mar 2 | Mar 3 | S | 1,715 | $322.30 | Sale −$552,745 | 102,800 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Mar 2 | Mar 3 | S | 2,168 | $323.16 | Sale −$700,611 | 100,632 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Mar 2 | Mar 3 | S | 1,400 | $324.14 | Sale −$453,796 | 99,232 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Mar 2 | Mar 3 | S | 1,280 | $325.15 | Sale −$416,192 | 97,952 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Mar 2 | Mar 3 | S | 440 | $326.57 | Sale −$143,691 | 97,512 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Mar 2 | Mar 3 | S | 80 | $327.47 | Sale −$26,198 | 97,432 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Mar 2 | Mar 3 | M · derivative | 10,000 | $10.07 | $100,700 | 318,513 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Mar 2 | Mar 3 | M | 10,000 | $10.07 | $100,700 | 211,597 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Mar 2 | Mar 3 | M | 2,000 | $42.03 | $84,060 | 213,597 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Mar 2 | Mar 3 | M | 750 | $51.97 | $38,978 | 214,347 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Mar 2 | Mar 3 | S | 560 | $318.35 | Sale −$178,276 | 213,787 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Mar 2 | Mar 3 | S | 485 | $319.36 | Sale −$154,890 | 213,302 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Mar 2 | Mar 3 | S | 1,040 | $320.28 | Sale −$333,091 | 212,262 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Mar 2 | Mar 3 | S | 828 | $321.23 | Sale −$265,978 | 211,434 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Mar 2 | Mar 3 | S | 2,160 | $322.42 | Sale −$696,427 | 209,274 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Mar 2 | Mar 3 | S | 1,877 | $323.37 | Sale −$606,965 | 207,397 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Mar 2 | Mar 3 | S | 4,430 | $324.65 | Sale −$1,438,200 | 202,967 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Mar 2 | Mar 3 | S | 850 | $325.28 | Sale −$276,488 | 202,117 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Mar 2 | Mar 3 | S | 400 | $326.48 | Sale −$130,592 | 201,717 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Mar 2 | Mar 3 | S | 120 | $327.21 | Sale −$39,265 | 201,597 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Mar 2 | Mar 3 | M · derivative | 10,000 | $10.07 | $100,700 | 148,513 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Mar 2 | Mar 3 | M · derivative | 2,000 | $42.03 | $84,060 | 50,703 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Mar 2 | Mar 3 | M · derivative | 750 | $51.97 | $38,978 | 19,346 | Yes | Form 4 |
| Palmer Stephen RVice President of Accounting | Mar 2 | Mar 3 | S | 1,000 | $324.84 | Sale −$324,840 | 35,541 | Yes | Form 4 |
| Taira ThomasPresident, Special Projects | Mar 1 | Mar 3 | F | 675 | $334.16 | $225,558 | 65,950 | No | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Mar 1 | Mar 3 | F | 1,220 | $334.16 | $407,675 | 97,432 | Yes | Form 4 |
| Gill Daniel J.Chief Product Officer | Mar 1 | Mar 3 | F | 1,339 | $334.16 | $447,440 | 187,420 | No | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Mar 1 | Mar 3 | F | 1,220 | $334.16 | $407,675 | 201,597 | Yes | Form 4 |
| Keeton Ryan S.Chief Brand Officer | Mar 1 | Mar 3 | F | 498 | $334.16 | $166,412 | 73,286 | No | Form 4 |
| Breaux Paul W.See Remarks | Mar 1 | Mar 3 | F | 774 | $334.16 | $258,640 | 67,288 | No | Form 4 |
| Garcia Ernest C. IIIChief Executive Officer | Mar 1 | Mar 3 | F | 1,229 | $334.16 | $410,683 | 914,882 | No | Form 4 |
| Palmer Stephen RVice President of Accounting | Mar 1 | Mar 3 | F | 651 | $334.16 | $217,538 | 36,541 | Yes | Form 4 |
| Taira ThomasPresident, Special Projects | Feb 9 | Feb 11 | S | 1,047 | $398.54 | Sale −$417,271 | 66,625 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Feb 2 | Feb 3 | M | 10,000 | $10.07 | $100,700 | 108,652 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Feb 2 | Feb 3 | S | 80 | $394.05 | Sale −$31,524 | 108,572 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Feb 2 | Feb 3 | S | 80 | $396.22 | Sale −$31,698 | 108,492 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Feb 2 | Feb 3 | S | 200 | $397.66 | Sale −$79,532 | 108,292 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Feb 2 | Feb 3 | S | 200 | $399.14 | Sale −$79,828 | 108,092 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Feb 2 | Feb 3 | S | 80 | $400.08 | Sale −$32,006 | 108,012 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Feb 2 | Feb 3 | S | 40 | $402.54 | Sale −$16,102 | 107,972 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Feb 2 | Feb 3 | S | 80 | $403.89 | Sale −$32,311 | 107,892 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Feb 2 | Feb 3 | S | 80 | $405.01 | Sale −$32,401 | 107,812 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Feb 2 | Feb 3 | S | 280 | $406.67 | Sale −$113,868 | 107,532 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Feb 2 | Feb 3 | S | 1,426 | $407.90 | Sale −$581,665 | 106,106 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Feb 2 | Feb 3 | S | 742 | $408.83 | Sale −$303,352 | 105,364 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Feb 2 | Feb 3 | S | 440 | $409.82 | Sale −$180,321 | 104,924 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Feb 2 | Feb 3 | S | 864 | $410.91 | Sale −$355,026 | 104,060 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Feb 2 | Feb 3 | S | 976 | $411.95 | Sale −$402,063 | 103,084 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Feb 2 | Feb 3 | S | 640 | $412.88 | Sale −$264,243 | 102,444 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Feb 2 | Feb 3 | S | 827 | $414.01 | Sale −$342,386 | 101,617 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Feb 2 | Feb 3 | S | 960 | $415.09 | Sale −$398,486 | 100,657 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Feb 2 | Feb 3 | S | 842 | $416.08 | Sale −$350,339 | 99,815 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Feb 2 | Feb 3 | S | 522 | $416.93 | Sale −$217,637 | 99,293 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Feb 2 | Feb 3 | S | 641 | $418.02 | Sale −$267,951 | 98,652 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Feb 2 | Feb 3 | M · derivative | 10,000 | $10.07 | $100,700 | 328,513 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Feb 2 | Feb 3 | M | 10,000 | $10.07 | $100,700 | 212,817 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Feb 2 | Feb 3 | M | 2,000 | $42.03 | $84,060 | 214,817 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Feb 2 | Feb 3 | M | 750 | $51.97 | $38,978 | 215,567 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Feb 2 | Feb 3 | S | 790 | $393.05 | Sale −$310,510 | 214,777 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Feb 2 | Feb 3 | S | 80 | $394.05 | Sale −$31,524 | 214,697 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Feb 2 | Feb 3 | S | 120 | $396.27 | Sale −$47,552 | 214,577 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Feb 2 | Feb 3 | S | 280 | $397.64 | Sale −$111,339 | 214,297 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Feb 2 | Feb 3 | S | 200 | $399.33 | Sale −$79,866 | 214,097 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Feb 2 | Feb 3 | S | 80 | $400.13 | Sale −$32,010 | 214,017 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Feb 2 | Feb 3 | S | 40 | $402.57 | Sale −$16,103 | 213,977 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Feb 2 | Feb 3 | S | 120 | $403.82 | Sale −$48,458 | 213,857 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Feb 2 | Feb 3 | S | 80 | $405.38 | Sale −$32,430 | 213,777 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Feb 2 | Feb 3 | S | 360 | $406.81 | Sale −$146,452 | 213,417 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Feb 2 | Feb 3 | S | 1,570 | $407.97 | Sale −$640,513 | 211,847 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Feb 2 | Feb 3 | S | 920 | $408.90 | Sale −$376,188 | 210,927 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Feb 2 | Feb 3 | S | 800 | $410.05 | Sale −$328,040 | 210,127 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Feb 2 | Feb 3 | S | 960 | $411.16 | Sale −$394,714 | 209,167 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Feb 2 | Feb 3 | S | 1,439 | $412.17 | Sale −$593,113 | 207,728 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Feb 2 | Feb 3 | S | 576 | $413.13 | Sale −$237,963 | 207,152 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Feb 2 | Feb 3 | S | 1,122 | $414.27 | Sale −$464,811 | 206,030 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Feb 2 | Feb 3 | S | 895 | $415.34 | Sale −$371,729 | 205,135 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Feb 2 | Feb 3 | S | 1,108 | $416.13 | Sale −$461,072 | 204,027 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Feb 2 | Feb 3 | S | 628 | $417.31 | Sale −$262,071 | 203,399 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Feb 2 | Feb 3 | S | 542 | $418.20 | Sale −$226,664 | 202,857 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Feb 2 | Feb 3 | S | 40 | $418.87 | Sale −$16,755 | 202,817 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Feb 2 | Feb 3 | M · derivative | 10,000 | $10.07 | $100,700 | 158,513 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Feb 2 | Feb 3 | M · derivative | 2,000 | $42.03 | $84,060 | 52,703 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Feb 2 | Feb 3 | M · derivative | 750 | $51.97 | $38,978 | 20,096 | Yes | Form 4 |
| Palmer Stephen RVice President of Accounting | Feb 2 | Feb 3 | S | 1,000 | $393.04 | Sale −$393,040 | 37,192 | Yes | Form 4 |
| Taira ThomasPresident, Special Projects | Feb 1 | Feb 3 | F | 580 | $401.11 | $232,644 | 67,672 | No | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Feb 1 | Feb 3 | F | 1,219 | $401.11 | $488,953 | 98,652 | Yes | Form 4 |
| Gill Daniel J.Chief Product Officer | Feb 1 | Feb 3 | F | 1,339 | $401.11 | $537,086 | 188,759 | No | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Feb 1 | Feb 3 | F | 1,219 | $401.11 | $488,953 | 202,817 | Yes | Form 4 |
| Keeton Ryan S.Chief Brand Officer | Feb 1 | Feb 3 | F | 335 | $401.11 | $134,372 | 73,784 | No | Form 4 |
| Breaux Paul W.See Remarks | Feb 1 | Feb 3 | F | 710 | $401.11 | $284,788 | 68,062 | No | Form 4 |
| Garcia Ernest C. IIIChief Executive Officer | Feb 1 | Feb 3 | F | 1,230 | $401.11 | $493,365 | 916,111 | No | Form 4 |
| Palmer Stephen RVice President of Accounting | Feb 1 | Feb 3 | F | 552 | $401.11 | $221,413 | 38,192 | Yes | Form 4 |
| Taira ThomasPresident, Special Projects | Jan 8 | Jan 9 | S | 1,174 | $447.00 | Sale −$524,778 | 68,252 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jan 2 | Jan 5 | M | 10,000 | $10.07 | $100,700 | 109,871 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jan 2 | Jan 5 | S | 360 | $391.75 | Sale −$141,030 | 109,511 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jan 2 | Jan 5 | S | 240 | $392.73 | Sale −$94,255 | 109,271 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jan 2 | Jan 5 | S | 240 | $393.62 | Sale −$94,469 | 109,031 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jan 2 | Jan 5 | S | 440 | $394.99 | Sale −$173,796 | 108,591 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jan 2 | Jan 5 | S | 600 | $396.06 | Sale −$237,636 | 107,991 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jan 2 | Jan 5 | S | 480 | $397.08 | Sale −$190,598 | 107,511 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jan 2 | Jan 5 | S | 574 | $398.15 | Sale −$228,538 | 106,937 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jan 2 | Jan 5 | S | 1,301 | $399.13 | Sale −$519,268 | 105,636 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jan 2 | Jan 5 | S | 1,256 | $400.15 | Sale −$502,588 | 104,380 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jan 2 | Jan 5 | S | 764 | $401.22 | Sale −$306,532 | 103,616 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jan 2 | Jan 5 | S | 1,014 | $402.09 | Sale −$407,719 | 102,602 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jan 2 | Jan 5 | S | 348 | $403.24 | Sale −$140,328 | 102,254 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jan 2 | Jan 5 | S | 240 | $404.12 | Sale −$96,989 | 102,014 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jan 2 | Jan 5 | S | 280 | $405.16 | Sale −$113,445 | 101,734 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jan 2 | Jan 5 | S | 120 | $407.02 | Sale −$48,842 | 101,614 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jan 2 | Jan 5 | S | 200 | $410.06 | Sale −$82,012 | 101,414 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jan 2 | Jan 5 | S | 80 | $411.71 | Sale −$32,937 | 101,334 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jan 2 | Jan 5 | S | 280 | $413.24 | Sale −$115,707 | 101,054 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jan 2 | Jan 5 | S | 280 | $414.24 | Sale −$115,987 | 100,774 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jan 2 | Jan 5 | S | 240 | $415.13 | Sale −$99,631 | 100,534 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jan 2 | Jan 5 | S | 103 | $416.24 | Sale −$42,873 | 100,431 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jan 2 | Jan 5 | S | 360 | $417.78 | Sale −$150,401 | 100,071 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jan 2 | Jan 5 | S | 160 | $418.72 | Sale −$66,995 | 99,911 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jan 2 | Jan 5 | S | 40 | $419.60 | Sale −$16,784 | 99,871 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jan 2 | Jan 5 | M · derivative | 10,000 | $10.07 | $100,700 | 338,513 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | M | 10,000 | $10.07 | $100,700 | 214,036 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | M | 2,000 | $42.03 | $84,060 | 216,036 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | M | 750 | $51.97 | $38,978 | 216,786 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | S | 280 | $391.79 | Sale −$109,701 | 216,506 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | S | 440 | $392.62 | Sale −$172,753 | 216,066 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | S | 370 | $393.77 | Sale −$145,695 | 215,696 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | S | 600 | $395.13 | Sale −$237,078 | 215,096 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | S | 600 | $396.08 | Sale −$237,648 | 214,496 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | S | 701 | $397.27 | Sale −$278,486 | 213,795 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | S | 680 | $398.40 | Sale −$270,912 | 213,115 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | S | 1,760 | $399.35 | Sale −$702,856 | 211,355 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | S | 1,517 | $400.46 | Sale −$607,498 | 209,838 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | S | 1,120 | $401.62 | Sale −$449,814 | 208,718 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | S | 832 | $402.44 | Sale −$334,830 | 207,886 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | S | 332 | $403.53 | Sale −$133,972 | 207,554 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | S | 320 | $404.54 | Sale −$129,453 | 207,234 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | S | 200 | $405.52 | Sale −$81,104 | 207,034 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | S | 120 | $407.14 | Sale −$48,857 | 206,914 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | S | 90 | $409.07 | Sale −$36,816 | 206,824 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | S | 150 | $410.13 | Sale −$61,520 | 206,674 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | S | 200 | $411.68 | Sale −$82,336 | 206,474 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | S | 200 | $413.16 | Sale −$82,632 | 206,274 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | S | 368 | $414.27 | Sale −$152,451 | 205,906 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | S | 280 | $415.21 | Sale −$116,259 | 205,626 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | S | 160 | $416.26 | Sale −$66,602 | 205,466 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | S | 360 | $417.85 | Sale −$150,426 | 205,106 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | S | 120 | $418.58 | Sale −$50,230 | 204,986 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | S | 950 | $419.53 | Sale −$398,554 | 204,036 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | M · derivative | 10,000 | $10.07 | $100,700 | 168,513 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | M · derivative | 2,000 | $42.03 | $84,060 | 54,703 | Yes | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 2 | Jan 5 | M · derivative | 750 | $51.97 | $38,978 | 20,846 | Yes | Form 4 |
| Palmer Stephen RVice President of Accounting | Jan 2 | Jan 5 | S | 1,000 | $419.48 | Sale −$419,480 | 38,744 | Yes | Form 4 |
| Taira ThomasPresident, Special Projects | Jan 1 | Jan 5 | F | 454 | $422.02 | $191,597 | 69,426 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Jan 1 | Jan 5 | F | 887 | $422.02 | $374,332 | 99,871 | Yes | Form 4 |
| Gill Daniel J.Chief Product Officer | Jan 1 | Jan 5 | F | 1,008 | $422.02 | $425,396 | 190,098 | No | Form 4 |
| Jenkins Mark W.Chief Financial Officer | Jan 1 | Jan 5 | F | 887 | $422.02 | $374,332 | 204,036 | Yes | Form 4 |
| Keeton Ryan S.Chief Brand Officer | Jan 1 | Jan 5 | F | 341 | $422.02 | $143,909 | 74,119 | No | Form 4 |
| Breaux Paul W.See Remarks | Jan 1 | Jan 5 | F | 517 | $422.02 | $218,184 | 68,772 | No | Form 4 |
| Garcia Ernest C. IIIChief Executive Officer | Jan 1 | Jan 5 | F | 897 | $422.02 | $378,552 | 917,341 | No | Form 4 |
| Palmer Stephen RVice President of Accounting | Jan 1 | Jan 5 | F | 480 | $422.02 | $202,570 | 39,744 | Yes | Form 4 |
| Taira ThomasPresident, Special Projects | Dec 12, 2025 | Dec 12, 2025 | M | 10,000 | $10.07 | $100,700 | 79,880 | Yes | Form 4 |
| Taira ThomasPresident, Special Projects | Dec 12, 2025 | Dec 12, 2025 | S | 10,000 | $475.00 | Sale −$4,750,000 | 69,880 | Yes | Form 4 |
| Taira ThomasPresident, Special Projects | Dec 12, 2025 | Dec 12, 2025 | M · derivative | 10,000 | $10.07 | $100,700 | 151,282 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Dec 12, 2025 | Dec 12, 2025 | M | 20,000 | $10.07 | $201,400 | 120,758 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Dec 12, 2025 | Dec 12, 2025 | S | 20,000 | $475.00 | Sale −$9,500,000 | 100,758 | Yes | Form 4 |
| Huston Benjamin E.Chief Operating Officer | Dec 12, 2025 | Dec 12, 2025 | M · derivative | 20,000 | $10.07 | $201,400 | 348,513 | Yes | Form 4 |
| Gill Daniel J.Chief Product Officer | Dec 12, 2025 | Dec 12, 2025 | M | 33,732 | $10.07 | $339,681 | 224,838 | Yes | Form 4 |
| Gill Daniel J.Chief Product Officer | Dec 12, 2025 | Dec 12, 2025 | M | 6,268 | $42.03 | $263,444 | 231,106 | Yes | Form 4 |
| Gill Daniel J.Chief Product Officer | Dec 12, 2025 | Dec 12, 2025 | S | 37,880 | $475.20 | Sale −$18,000,576 | 193,226 | Yes | Form 4 |
| Gill Daniel J.Chief Product Officer | Dec 12, 2025 | Dec 12, 2025 | S | 2,120 | $476.00 | Sale −$1,009,120 | 191,106 | Yes | Form 4 |
| Gill Daniel J.Chief Product Officer | Dec 12, 2025 | Dec 12, 2025 | M · derivative | 33,732 | $10.07 | $339,681 | 167,170 | Yes | Form 4 |
| Gill Daniel J.Chief Product Officer | Dec 12, 2025 | Dec 12, 2025 | M · derivative | 6,268 | $42.03 | $263,444 | 55,133 | Yes | Form 4 |
| Breaux Paul W.See Remarks | Dec 12, 2025 | Dec 12, 2025 | M | 1,527 | $10.07 | $15,377 | 70,816 | Yes | Form 4 |
| Breaux Paul W.See Remarks | Dec 12, 2025 | Dec 12, 2025 | S | 1,527 | $475.00 | Sale −$725,325 | 69,289 | Yes | Form 4 |
| Breaux Paul W.See Remarks | Dec 12, 2025 | Dec 12, 2025 | M · derivative | 1,527 | $10.07 | $15,377 | 135,741 | Yes | Form 4 |
| Breaux Paul W.See Remarks | Dec 11, 2025 | Dec 12, 2025 | M | 8,473 | $10.07 | $85,323 | 77,762 | Yes | Form 4 |
| Breaux Paul W.See Remarks | Dec 11, 2025 | Dec 12, 2025 | S | 8,473 | $475.00 | Sale −$4,024,675 | 69,289 | Yes | Form 4 |
| Breaux Paul W.See Remarks | Dec 11, 2025 | Dec 12, 2025 | M · derivative | 8,473 | $10.07 | $85,323 | 137,268 | Yes | Form 4 |
| Platt Ira J. | Dec 10, 2025 | Dec 12, 2025 | G | 1,999 | $0.00 | $0 | 20,000 | No | Form 4 |
| Platt Ira J. | Dec 10, 2025 | Dec 12, 2025 | J | 1,999 | $0.00 | $0 | 1,999 | No | Form 4 |
| Taira ThomasPresident, Special Projects | Dec 8, 2025 | Dec 10, 2025 | M | 20,000 | $10.07 | $201,400 | 100,832 | Yes | Form 4 |
| Taira ThomasPresident, Special Projects | Dec 8, 2025 | Dec 10, 2025 | S | 20,000 | $429.00 | Sale −$8,580,000 | 80,832 | Yes | Form 4 |